Thanks to Christoph Köpernick’s from www.ivvr.de blog, we are very please to reference his point of view about the video IVR / IVVR challenge today for telecom’s services evolution: from person-to-person to person-to-application 3G video telephony. Interactive voice and video response (IVVR) is a mobile technology that enables interactive services based on a 3G video call. IVVR is using the 3G video call technology to deliver applications and services to 3G users. In contrast to person-to-person video telephony, an application server answers when a 3G user places a video call. The application server generates and transmits an audio and video stream that is shown on the handset of the caller. Instead of a real person or scene, the application server can transmit any kind of audio and video—whether a pre-recorded “talking head”, movie trailer, a live feed from TV, or […]