IVVR, it’s like an IVR but with Video, yes of course! Video Portals can use now the last telephony video calling technology IP/3G to manage new mobile user experiences. Instead of using only voice you make a video call; you get interactive menus with pictures, real time video contents access and 3GPP file recording. VoiceXML has proven W3C telephony language standard provide you a worldwide unified approach in developing advanced interactive services. This model separates the application logic from dialog management and media handling, like in a web XML service: your IVVR application is located in a web server and can be easily integrated with any others web applications, contents… Some features of video calling experience are: – DTMF during playing – 3GPP playing contents – Transfer video call to SIP/3G extensions – Access to IP/3G cameras – Record/Reprompt 3GPP