83% of Consumers Attribute Some Part of a Bad Customer Service Experience to Live Agent Interactions Burlington, MA, January 13, 2010 – Nuance Communications, Inc. today announced the findings of a commissioned study conducted by Forrester Consulting on behalf of Nuance titled, “Driving Consumer Engagement with Automated Telephone Customer Service.” The study revealed that consumers rate automated telephone customer service higher than live agents for certain straightforward interactions. In five out of ten posed scenarios, consumers preferred automated telephone customer service systems over live agent interactions for tasks like prescription refills (66% rated automation highly, compared with 52% for live agent), checking the status of a flight from a cell phone (61% versus 49%), checking account balances (59% versus 36%), store information requests (55% versus 37%), and tracking shipments (53% versus 47%). The survey also revealed that automated telephone systems […]